Marketing My Property
Marketing is often underestimated by some property owners, and this will depend on the property. Vendor Investment into Marketing (VIM) can play a vital roll and on occasions is the difference between no result, a reasonable result or a great result. It is absolutely imperative that your agent utilises modern marketing techniques, and knows where the buyers are looking so that all marketing can be directed and focused directly. Every property owner requires a tailored marketing campaign that meets their needs and that will achieve their goal. When discussing this matter with your specialist agent, ask them about buyer behaviour and their trends, this is an important part of the process that owners need to understand. A professional real estate agent acting on your behalf should always be honest up front and advise the owners what kind of marketing the property will require. They should never shy away from this in fear of missing out on the listing.